NOVO series is loved all over the world
Our products, which were born in Japan, are used by customers not only in Japan but also in Europe, America, Asia, and other regions. For details of our case studies, please see the following page.
Prodeced by Daiichi Denshi,Inc.
Since 1966
Made in Kyoto
Coffee beans are plants, and plants are fresh class="sp-off" foods.
Freshly roasted coffee is like a magical aroma.
There are over 100 unique aromas to explore, ranging from fruity to chocolatey.
Unfortunately, it often takes two to three weeks for products to reach consumers in today’s Japanese market, during which much of the product’s aroma is lost.
We bring you new, fresh, and undiscovered aromas before they disappear.
Where does coffee come from?
From countries near the equator with high mountains.
Brazil, Colombia, Uganda, Costa Rica, Yemen, East Timor, Hawaii, Panama…etc.
There is something called specialty coffee.
Carefully crafted products from farms travel far and wide.
There is a story there that mass-produced items do not have.
Sometimes sweet and sour, sometimes bitter, just like life itself.The story continues as you enjoy drinking it.
As a better story.
When you hear the word “roasting,”
you might think of a roasting master,which seems a little intimidating.
The NOVO series automates the roasting technique, which is said to take at least eight years to master, using high technology MADE IN KYOTO.
There are 50 to 150 types of roasting programs that can be entered. With the click of a button, you can enjoy coffee with a strong bitterness, or conversely, a fruity acidity, with a rich aroma that suits your taste. Anyone can enjoy coffee.
Our products, which were born in Japan, are used by customers not only in Japan but also in Europe, America, Asia, and other regions. For details of our case studies, please see the following page.
Visitors to this page are likely interested in gathering information about coffee roasters, roasting, and coffee beans.
You may be interested in coffee roasting machines not only as a hobby, but also for opening a new coffee shop or transforming your existing one. Wouldn’t you love to see the impressive transformation?
For more than half a century, Daiichi Denshi Co., Ltd. has been manufacturing automatic devices in Kyoto.
Their roasting machines are not just kitchen appliances.
This roaster will surely revolutionize your shop and the market.Let me explain three major revolutionary reasons.
Programmed control of craftsmen’s skills.
The most revolutionary aspect is that there is no need to hire a roaster, or for you to undergo training in roasting.
The delicate roasting technique, which typically takes over eight years to master, is precisely programmed.
All you have to do is click on the program.
This means that it is possible to significantly reduce personnel and education costs.
Nowadays, even chess masters lose to computers.
Please take a moment to appreciate the true value of our coffee, which even the most skilled coffee artisans cannot surpass.
A coffee roaster is the symbol of home roasting.
Despite being such an important position, they are located in the roasting room at the back of the store. For some reason, they are not moving, even though they are inside the store.
For this reason, they are different from baristas and espresso machines.
They are behind-the-scenes figures who are not visible on the shop floor.
As a result, most people have no choice but to use roasted beans from a factory or workshop.
This is probably true for most coffee beans used in Japanese coffee shops and cafes.
However, with this machine’s significantly reduced smoke and noise levels, it is best to place it in a storefront location.
We have obtained business permits for shopping malls and tenants without any problems.
We are entering an era in which green coffee beans are displayed in showrooms, allowing customers to choose directly from them.
While other stores simply display pre-roasted beans, show your customers how the beans dance dynamically in the roasting glass and can be roasted in a short time.
Customers can enjoy watching their selected green beans being roasted right in front of them for about five minutes,
rather than just waiting.
We believe our customers can best appreciate coffee when it’s roasted to their liking right in front of them rather than when it’s roasted in a distant factory and shipped to them.
“Cafes and coffee shops are just a hobby,they don’t really make any money.”Don’t you often hear people say that?If you accidentally answer honestly, “No, Starbucks, Tully’s, and Doutor are surely making a profit. It’s just that they’re not trying hard enough,” you will likely be reprimanded.
Data shows that 60% of cafés close within three years of opening.Have any of the cafes around you closed without your noticing?However, shops that sell coffee beans rather than brewed coffee are not going out of business. This is because their regular customers will not abandon them.Right now, there’s a crazy coffee craze, starting with the rise of convenience store coffee.
More and more people will continue to value quality roasting and carefully selected ingredients.It’s hard to imagine someone suddenly stopping drinking coffee.
Unlike pancakes, acai bowls, beef stroganoff, etc.,coffee is already an integral part of our lives, and the culture of drinking it at home every day is well established.
“However, if you purchase wholesale coffee beans that have been roasted elsewhere and simply drip and serve them, there is still a 60% chance that your business will fail within three years.
However, if you purchase raw beans, roast them yourself,
and sell the roasted beans in your store, online, or wholesale, your coffee shop brand will surely last for a long time.
The secret to its durability is its low cost.
This is because the cost of raw beans is 1/4 to 1/8 of the cost of roasted beans.
Roasted beans can be sold at four times the cost wholesale and up to eight times retail, which makes them highly profitable.
When running a specialty coffee shop or a café that focuses on coffee, it is not enough to simply purchase beans roasted at other shops and serve them.
You don’t want to become an agent for another store,do you?